Ideas, creativity and innovation… from Karl Albrecht

Innovation Games
Innovation Games (Photo credit: HGruber)

“Ideas are the raw material for the process of innovation.  Innovation in any area, starts with an idea and proceeds through the stages of making that idea concrete, practical and profitable.  It results in a successful outcome, a solution, or a successful state of affairs.

Another way to think of it is that creativity is a mental activity, while innovation is the broader process of make that mental activity bear fruit.  Innovation includes the process of creativity and much more.  It includes all the stages of progress required to bring about a new reality.”

Karl Albrecht, The Creative Corporation, 1987