About

creativityland inc is an innovation and creativity consulting and training company providing human dimensions of innovation and creative-thinking consulting services, training and products, methodology and related services, conference presentations and keynotes, as well as senior course designers, trainers, facilitators and consultants specializing in creative thinking and problem solving, innovation and personality styles.

creativityland inc began as Creative Problem Solving, founded by Marci Segal, MS, in 1984 in Toronto, Canada. The name change occurred in 2001.

Projects include

• designing and delivering action-learning programs for innovation, creativity and leadership
• conducting offsite executive and business development workshop sessions
• hosting team-building events and learning opportunities
• assisting event planners create new meeting standards for engagement
• speaking at conferences
• facilitating team innovation

Clients include: NASA, PHD Canada, Ricoh America and Ricoh Canada, Agnew Peckham and Associates, SPM Learning, CIBC, the Ontario Public Service, Robert Bosch LLC, Nike, Rich Products, JAN Kelley Marketing, Scotia Bank, Johnson & Johnson, Tetra Pak AB, Ryerson University, United Way Toronto.

Marci Segal, MS is passionate about freeing people’s thinking so they can create new futures.

As a provocative creativity theorist, author, facilitator, trainer and keynote speaker for close to 30 years, Marci has worked with thousands of senior executives, managers and team leaders in Canada, the US and abroad challenging their traditional notions about creativity in the workplace, so they can use it to fuel innovation. She is known for her concrete approach to creativity, creative problem solving and innovation, and personality styles expertise as well as for a wealth of practical concepts, tools and techniques her clients can apply immediately to see positive and meaningful results.

A wide range of companies depend on Marci for insight into what works best for innovation today: NASA, PHD Canada, Ricoh, Agnew Peckham and Associates, SPM Learning, Peace Office Standards and Training in California, CIBC, the Ontario Public Service…just to name a few.

Featured in publications such as Fast Company, Best Health and Strategy Magazine, Marci knows what it takes to lead, facilitate and take part in creating new futures. She is co-founder of the volunteer-run World Creativity and Innovation Week April 15 – 21, a new tradition begun in 2001 to encourage and engage people to use their creativity to make the world a better place and to make their place in the world better too, without causing harm. She also serves on the National Board of Directors for the American Creativity Association and was President of the Ontario Association for the Application of Personality Type (2001-2). Marci is recognized as a pioneer in creativity and innovation by the Creative Education Foundation (US), the International Center for Studies in Creativity (US), the Innovation Forum (Ukraine) and the Innovation Summit (India) and is a frequent presenter at conferences including the World Future Society, the American Psychological Association, CPSI, CREA, and the Association for Psychological Type International.

Prior to founding creativityland inc, Marci was the first Canadian graduate of the International Center Studies for Creativity programs and the first creativity specialist on staff at an advertising agency worldwide (FCB). She parlayed her understanding of personal and team creative thinking, problem solving and innovation with psychological type into a specialized management-consulting firm, to realize her goal to free people’s thinking so they can create new futures.

Marci’s passion to free people’s thinking is reflected in her writing, speaking, facilitation and consulting. She authored several books, published by Telos, including

• Creativity and Personality Type: Tools for Inspiring the Many Voices of Creativity (2001)
• A Quick Guide to the 16 Personality Types in Organizations (2003, with others)
• A Quick Guide to the Four Temperaments and Creativity: A Psychological Understanding of Innovation (2006)

Education

• M.S. (Master of Science) in Creativity and Change Leadership, International Center for Studies in Creativity, Buffalo State College
• Certificate in Creative Studies, International Center for Studies in Creativity, Buffalo State College
• B.A. (Bachelor of Arts) in Cultural Anthropology, with a minor in Creative Studies, Buffalo State College
• Qualified to administer the Myers-Briggs Type Indicator® instrument, Insights Discovery, Firo-B®, FourSight, Kirton Adaptor Innovator Inventory, Keys, Situational Outlook Questionnaire

Faculty Positions

• Peace Office Standards and Training Command College, California (since 2009)
• Ontario College of Art and Design, Toronto – sessional instructor, design (2005-6)
• Interstrength Associates, Huntington Beach, CA – associate instructor Type and Creativity (2002 – 2010)
• Type Resources, Louisville, KY – Qualifying instructor for MBTI® instruments (1993 – 2006)
• Universidad de Santiago de Compostela, Spain – Masters in Creativity program instructor  (2001)
• Univerisdade Federal de Rio de Janeiro, Brazil – MBA program instructor (1999)

Volunteer and Association Memberships

• American Creativity Association, Board Member
• Creative Education Foundation, Life Member
• Ontario Association for the Application of Personality Type, former President
• World Creativity and Innovation Week April 15 – 21, co-founder
• World Future Society

Books

• Creativity and Personality Type: Tools for Understanding and Inspiring the Many Voices of Creativity, Telos Publications, 2001
• A Quick Guide to the 16 Types in Organizations, Telos Publications, 2003
• A Quick Guide to the Four Temperaments and Creativity: A Psychological Understanding of Innovation, Telos Publications, 2006

Awards

• Distinguished Leader in the Field of Creativity, Creative Education Foundation
• Inspired Leader, Creative Education Foundation
• Service and Commitment Award, Creative Education Foundation
• Proclamation of Service, Creative Education Foundation
• Excellence in Innovation Award, India Innovation Summit
• Creative Studies Alumni Achievement Award, Buffalo State College
• Gold Medal for Social Innovation, Salon of Inventions and New Technologies, Ukraine

Conference and Keynote Speaker (selected)

• ACRE: International Creativity Conference – South Africa
• American Creativity Association
• American Psychological Association
• American Society for Quality
• Association for Psychological Type
• CHRA – Ordre des conseillers en ressources humaines agréés – Québec City
• CREA: European Association for Creative Problem Solving and Innovation – Italy
• Creative Problem Solving Institute
• International Society for Professional Innovation Management
• Mindcamp, Toronto
• National Speakers Association
• State Legislative Leaders Foundation
• World Future Society

Guest lectures (partial list)

• Canfield University, Milton Keynes, UK
• Goizueta School of Business, Atlanta
• International Center for Studies in Creativity, Buffalo, NY
• Rotman School of Management, Toronto
• York University, Toronto

Myers-Briggs Type Indicator, MBTI, Myers-Briggs, Step I, Step II, Introduction to Type, and the MBTI logo are trademarks or registered trademarks of the MBTI Trust, Inc., in the United States and other countries. FIRO-B is a registered trademark of CPP, Inc.

---

---

Keynote presentation at Pfizer Consumer Health for World Creativity and Innovation Week April 15 – 21, 2006

---

Interviews and appearances

Innovation Tools Interview with Michelle James, March, 2010 Creativity is an essential change management tool for effective leaders, says Marci Segal

Globe and Mail, Report on Business, Feb 2010 Workplace Creativity Shrivels on the Vine

Igniting Imagination Blog Talk Radio with Host Nellie Jacobs Optimizing Your Creativity Meet WCIW co-founder Marci Segal: Let’s Keep the Conversation Going Creativity & Innovation in Our Homes, Schools & Workplaces part 1 Creativity & Innovation in Our Homes, Schools & Workplaces part 2

FavCrafts Blog Talk Radio with host Tiffany Windsor Linda Peterson | Sharyn Sowell | Marci Segal | Heidi Borchers

International Center for Studies in Creativity presents a forum on Cultural Connections and International Work: Panel discussion hosted by Dr. Susan Keller-Mathers Part 1: Creativity around the World Introduction begins at 3:40, the birth of World Creativity and Innovation Week April 15 – 21 Part 2: What are alumni doing with creativity in their professions and endeavors? Beginning at 6:39 Part 3 How do you get permission to use your brain? Beginning at 4:41 Part 4: What change do you see for your clients through your work? Beginning at 5:55 Part 5: What are the differences in teaching, and the value of creativity in various cultures? Beginning at 4:50 Part 6: How does society need to be involved in creativity and innovation so that we are prepared after a recession? Beginning at 1:05

Related Articles

• Conversation starters for World Creativity and Innovation Week April 15 – 21 (worldcreativity.wordpress.com)