I received a Kraft Thinsations® sample this morning on the subway. 100 calories!!
The ingredients: enriched white flour, sugar, soybean oil and hydrogenated cottonseed oil, fudge coating (sugar, palm kernel and palm oils, modified milk ingredients, cocoa, soya lecithin, flavour), semi-sweet chocolate chips (sugar, unsweetened chocolate, cocoa butter, soya lecithin, flavour), dextrose, ammonium bicarbonate, ammonium phosphate, caramel colour, artificial flavour. IL#A5072.
Is this real food? Is there life-sustaining nutrition in these things? I wonder what motivates people who are compassionate about the lives of people on the planet to produce goods that detract from rather than contribute to physical well-being.
Are Thinsations® worth all the effort to make them? I wonder if there may be other, more life-friendly ways to utilize the resources to produce these snacks – the people in the test kitchens and on the factory floor, the ingredients, the power used for its production – than to produce food that isn’t food at all. For 100 calorie investment, I’d rather have an apple.
You are what you eat. Garbage in, garbage out. Want a quality life? Eat quality food.
Another puzzle – Thinsations® teamed with Lulu Magazine and Winners in Toronto for consumers to win a $2500 shopping spree. If Thinsations isn’t life-sustaining, are those other two companies?
I’m sensing great opportunities for innovation here, aren’t you?