This just in.
“For CEOs, creativity is now the most important leadership quality for success in business, outweighing even integrity and global thinking, according to a new study by IBM. The study is the largest known sample of one-on-one CEO interviews, with over 1,500 corporate heads and public sector leaders across 60 nations and 33 industries polled on what drives them in managing their companies in today’s world.”
What do they mean by creativity? The article explains, “Creative leaders are … more prepared to break with the status quo of industry, enterprise and revenue models, and they are 81% more likely to rate innovation as a “crucial capability.” For full information about the study see The Most Important Leadership Quality for CEOs? Creativity
What does this mean overall? CEO’s will need to be able to bend, stretch, and flex their thinking to infuse imagination, futures thinking (and intuition?) to create new new ways to meet the triple bottom line – planet, people and profit.
Creativity will be valued as a business skill and will be nurtured deliberately. It will move beyond the archetype of being fun and games, a time wasting activity. Creative performance will be measured in ways that economists can understand, track and trend.
More consultants will offer business leaders tips, tools, techniques, and training for themselves and their C suite colleagues. Creative problem solving, design thinking, and other methods for developing exciting new ideas and solutions will be infused throughout organizations. Business schools will ramp up curriculum to provide creativity-related thinking skills of all sorts. Public schools will follow. Educators from K – 12 will integrate creative thinking strategies in their classes both as a pedagogy and as content application for students.
The human spirit will deliberately be brought into the worlds of business and education. And people will get nervous because, like on the starship Enterprise, we are going where no one has gone before.
Creativity is a disciplined field of study. People have degrees in the subject from schools among which are the International Center for Studies in Creativity at the State University of New York College at Buffalo and the Torrance Center at the University of Georgia. Currently there are 7 juried academic research journals on the subject.
Creativity Professionals, graduates of these and other programs, are prepped and ready to help. They have the skills, knowledge and experience to be of service.
And, if you want a head’s up on the unlimited potential that creativity can bring to your organization, make sure to check out the Creative Problem Solving Institute (www.cpsiconference.com) coming later this June. It’s the place where brainstorming began.