What if you looked at decisions as products? Would it change how you made them?

Creativity is about new ideas and new decisions. In this interview, Nobel Laureate Daniel Kahneman says organizations should think of decisions like any other product, and apply quality controls.

When I watched this clip I immediately thought of ‘new decision development’ as a deliberate creativity strategy. I wondered how people who integrate new criteria into their decision-making to arrive at new solutions are supported (or not) through the discomfort and excitement of taking a risk. Today’s organizational processes embrace heightened creative ability because conditions and concerns continue to change. What a world we live in, eh?

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