Selling New Ideas – Who are you pitching?

Checking your impressions against your customer’s (boss, client, partners) truth will help you sell new ideas to help others make new decisions that count.

assumptionsChances are in your favour when you do these three things:

  • Ensure your idea matches their reality and not your impression of what it is.
  • Observe your audience closely to discover how your idea will make their life easier.
  • Use clear language to communicate exactly what you mean, so that when you do get a ‘yes’ you’ll be delivering against the promise.

You’ll build relationships, gain trust and demonstrate how you ‘grok‘ your audience. And, chances are, your next pitch will be more easily received.