How to Lead an Idea Session – from Buffalo State’s International Center for Studies in Creativity

Here’s a gem of a video showing step-by-step how to lead an idea generating session using two techniques: Brainstorming and Brainwriting.  Watch it to pick up pointers to improve your practice.

(It would be great for all creativity professionals to competently use these and other tools, just as, say, accountants globally use a balance sheet.)

You all know that I’m a graduate of that program at Buff State, right?  So proud of my alma mater.  Particularly enjoy the colour commentary explaining the stages and key pointers as the session continues. Very well done. Definitely worth the 15 minutes.


Marci Segal, MS, Creativity and Change Leadership, Freeing leaders’ thinking so they can create new futures.