In the Pirate’s Dilemma, author Matt Mason shows how youth culture drives innovation and is changing the way the world works. Innovation, he says, occurs when people personalize their experience with products and services to create their own, often infringing on what already exists, impacting, threatening and influencing the things as they are.
Simple strategy if you want to innovate: take something you are already using, mix it with something else you really like, create a new product or service and voilà. Find some others who really like your idea, sell it to them, and become rich. It’s that easy.
The mash-up is where it’s at. In music, artists take two or more tracks and remix them into one track. Mason’s book is full of examples.
Creativity and Innovation used to be two tracks and seem to be merging into one. Is there a remix afoot? Insiders in both areas of practice used to see a clear divide between the two. Now, many Creativity Professionals call themselves innovation experts and many Innovation Professionals use creative thinking practices for insights and delivery.
In essence, are they accomplishing the same end – novel and relevant results? Is there truly a difference between the two? Perhaps it’s in the focus of approach. Creativity folk seem to pay more attention to the people side of moving forward while innovation is more directed to achieving measurable results.
There’s another mindset being birthed that aligns with the emerging new way of doing business. It’s not about output alone, nor is it just about the people; it’s both, at the same time. So what do we call that, eh?