Neuroscientists try to unlock the origins of creativity

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Researchers looking at how the brain mutes the inner critic to allow ideas to flourish

Marci Segal, MS‘s insight:

Forget right brain/left brain.


"The consensus is creativity is a big muddled mess," said Rex Jung, a brain scientist at the University of New Mexico. But the research has at least debunked the myth that the right side of the brain is the creative side, he says. It has also shown the importance of the frontal lobes.


"The standard model for creativity is you need to bring all the different concepts you are thinking and manipulate them and fuse them into new concepts," Dr. Vartanian said. "We tend to think the frontal lobes are heavily involved in this."

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