Innovation is critical to both the success and the survival of organizations, and imagination is the spark that fuels it, Sir Ken argues.
The link leads to his 90-minute presentation to marketing professors on the nature of innovation in organizations.
In his presentation, Sir Ken Robinson reveals pivotal think points. These support the coaching and development creativityland offers leaders to crack open new thinking to create and sustain new futures.
- Make innovation a habit. “Innovation has to become a habit…. Innovation needs to be systematic, deliberate; it is what defines you as an organization.”
- Help the company evolve. “Companies are living organisms; if they don’t evolve, they simply don’t make it. Innovation isn’t optional.”
- Apply tools for new thinking. “Tools stretch our minds in new directions. They allow us to do things, but also tools extend our minds.”
- Create a new future. “Technology is one of the two big drives of change. All the innovations and changes we’re seeing now are baby steps on the road to what we will see.” “The second driver of innovation is the sheer number of people on the planet.” [7.25 billion of us! Whatever we do, we share the planet with so many others. MS]
Manage imagination. “Creativity is the applied wing of imagination. Innovation is the drive to find new ideas and new ways of doing things, to launch both new products and better processes. “But you can’t go straight to it,” he said, because the foundation for innovation consists of two things: Imagination and creativity. Imagination gives you the freedom to consider alternative views. Creativity is about applying imagination to existing systems—to challenge what we take for granted. It’s the process of figuring out if your imagined, original ideas have value.”
Apply creativity to the organizational context. “Creativity is the applied wing of imagination and innovation comes from the application of that creativity in an organizational context.”
Evoke creativity at the workplace. “A myth is that you’re either creative or you’re not. I disagree.”
[Watch this short video as a case in point. MS]
Marci Segal, MS Creativity and Change Leadership. Freeing Leaders’ thinking so they may create new futures.