Companies that are succeeding rely on creative thinking to consistently produce new ideas.
Companies that are succeeding rely on creative thinking to consistently produce new ideas. Take the example of Kodak and Instagram. Kodak went bankrupt at roughly the same time that Instagram, a two-year-old company, was bought for one billion dollars. Kodak was in the image business for over a century, but they failed to see the opportunity that a 13-person team was able to seize.
Creative thinking has always been appealing, but now its impact cannot be dismissed. Creativity is becoming the single most defining characteristic of an organization’s ability to survive. We’ve moved into an idea economy where success can be very profitable and short at the same time. To be a contender, companies have to be built around idea production and guided by an actual purpose for existing.
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