What is Innovation?
Management expert Peter Drucker calls innovation, “change that creates a new dimension of performance” (Hesselbein, et al 2002).
Innovation could not exist without creativity. To create new dimensions of performance, we need new ideas and new criteria. And we need to be personally involved, working from our restlessness with integrity.
Why Is Creativity Important in Innovation?
Creativity is the foundation of innovation—it’s the source and expression of new ideas and new solutions. We create when we feel a restlessness to improve or change the status quo—meaningfully, responsibly, wisely, and with impact. Innovation, on the other hand, is the successful implementation of a new idea with agreement from others.
Demands for innovation are increasing in each industry sector and area of personal concern. You, your colleagues, and your children will be challenged to revise your decision-making criteria to fit the future you want given the resources at hand—and to have faith and confidence in your ability to meet new challenges and recognize new opportunities.
What Does Creativity Involve?
Creativity involves transformation—a thorough or dramatic change in form, structure, process, appearance, or character—of a person, a process, a product, or an environment. In other words, when creativity is involved, movement away from a less desirable present toward a more fulfilling and engaging future occurs.
Creativity is a condition of our species; it is natural. From creativity, new life begins. In business, you express your creativity by imagining, wondering, planning, reasoning, and communicating new ideas and solutions. You discuss, analyze, structure, and prove why these new ideas will work to yield greater returns.
Why Do You Create?
Restlessness prompts you to create—to contribute to making the world and your place in it more purposeful, beautiful, efficient, sustainable, and comfortable.
Sometimes you create to experiment with new ideas because your perceptions have shifted to embrace new viewpoints and learning. Sometimes your create because external environmental conditions have changed. In essence, you create when you decide to or are moved to look for and invent new pathways and new solutions.
Do We All Create the Same Way?
How one person identifies creativity may not match how another does. We all experience restlessness as a source of creativity. What each of us is restless about and how we go about dealing with that restlessness is personal and patterned according to our temperament pattern. How each of the four temperament patterns approach creativity is highlighted in this book.
How Does It Feel to Create?
How you feel about yourself, risk taking, and your influence on the environment impacts how you create. When you engage in a creative act, you enter uncharted territory. You may feel intrigued, confident, engaged, curious, and eager to explore while others may simultaneously fear abandonment, loss of security or social status, and being overwhelmed with more work. How you feel about proceeding and your attitude toward success impacts your actions. Emotions are part of the system of creating. Positive emotions support new actions more than negative ones.
You can promote positive creative experiences. Choose to make a difference. Rather than focus on what you feel you lack, appreciate your desire to move forward. Replace skepticism toward risking with a curiosity to learn from successes and failures. Generate enthusiasm for the good you might find. Promote your sense of self worth by devising a new dimension of performance for yourself, your team, and your company.
The Bottom Line
Creativity is personal and results from a restlessness to improve current or future conditions. Innovation is societal. It results from applying creativity to meet the established criteria for success. For success in innovation, others’ needs and values must be met.
The Quick Guide To Creativity and the Four Temperaments presents a psychological understanding of innovation. It was written to help you experience more of the positive aspects of your creativity, to bolster your awareness, to build on your abilities and skills, and to help you generate new ideas to propose for innovation.
Creativity results from restlessness. Innovation results from creativity.