Creative Problem Solving: How the Creative Education Foundation explains it


CPS circa 1990's

“Creative Problem Solving (CPS) is a proven method for approaching a problem or a challenge in an imaginative and innovative way. It’s a tool that helps people re-define the problems they face, come up with breakthrough ideas and then take action on these new ideas.”

See how the place where brainstorming began, the Creative Education Foundation (CEF), simply outlines the stages of CPS to understand how it works and how to modify thinking to generate new ideas and make new decisions.

“Founded in 1954, CEF is the recognized world leader in Applied Imagination. Alex Osborn, an adman and educator founded CEF, invented brainstorming and co-founded the ad firm, BBDO. His classic book, Applied Imagination, continues to inspire the work of CEF.

Along with Sidney Parnes, Osborn developed the Osborn-Parnes Creative Problem Solving Process. For more than 50 years, CEF has been teaching adults and children in organizations, schools and communities how to use this proven process to develop new ideas, solve problems and implement solutions.”

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